Tell the World "Why You Relay"
We Want to know Why you Relay? What is your inspiration? What do you hope to achieve by Relaying? And what kind of Relaying are you doing, to support the American Cancer Society?
Over the Next Few weeks, Ed is going to be looking for some Relay Teams, to volunteer to be on Camera in Second Life, and Tell us Why you Relay. These will only be short videos, however a different video will be done for each Relay Team. The final Products will be shown on a Big Screen at the 'Why I Relay' Area at the Relay Sims on The Weekend of July 17th-18th.
If you as an individual, or a Team, would Like to be part of this, Please Contact Editorial Clarity In-world (Notecard Would be best) or by Email (editorialclarity@yahoo.com) - And a schedule will be made for a time that suits you and Ed to get it filmed.
Thanks and Appreciation
'Why I Relay'
The RFL Luskwood Bennefit Concert and RFL Cross-Country Race

From noon to 2:00 PM, come join us to listen to the awesome musical stylings of Frogg Marlowe and Jaycatt Nico for an hour, followed by the excellent voice of Alessandra Eberlain and her wide variety of songs for another hour. And, of course, don't forget to donate!
For the first hour, Jaycatt & Frogg performed for the audience. Jaycatt played the piano, while Frogg sang and strummed his guitar. At 1 PM, Alessandra took to the stage, her voice filling the airwaves. Lomgren Smalls and Daaneth Kivioq, whom helped organize the event were there, as was one of the Luskwood founders, Michi Lumnin.
“Thank you Daaneth, Lomgren, for putting this all together. ... My Grandfather died of lung cancer.” “Lom did all the work.” “Please help us fight against Evil! Please donate to the Kiosk in front of the stage! CANCER CAN BE BEATEN!!!”


The next RFL snail race will take part through sixty sims.
Bixyl Shuftan
In its continued effort to raise awareness and support for the American Cancer Society, Relay For Life Second Life has taken a lead from it's real life counterpart and is beginning a new series of focused fund raising events. We are therefore pleased to announce the inauguration of the For Life in Second Life program.
For Life events are intended to focus on specific interest areas and allow their followers to plan and hold an approved event to support the Relay For Life of Second Life. For Life events are not intended to be team related, but instead are festival events in support of Relay For Life of Second Life. With the diverse nature of the virtual communities in Second Life and the abilities of the platform, the scope of For Life in Second Life events is limitless.
For Life events such as Bark For Life have been held in Relay communities across the United States. Bark For Life celebrates, in a Relay format , the companionship, comfort and therapeutic benefit provided by pets. With the addition of For Life the American Cancer Society is able to reach a new or expanded audience for its programs and resources, and the fund raising that helps support them.
The first of these For Life events planned is Sail For Life. The event, chaired by Chad Swanson and Aislyn Keynes, will center around Second Life's vibrant sailing community. Sail For Life will include Regattas, Sailing displays and lessons, auctions and social events. The Yacht Clubs and other communities around the Blake Sea area of the grid will all be welcomed to participate. The event is scheduled to take place in June. Other events are currently being planned, including the building and live music communities.
Trader Whiplash, who is well known for his many roles in Relay For Life of Second Life is the 2010 Chair of For Life. The former Mission and Corporate Chair and 2009 Spirit of Relay Award co-recipient is very excited about the new opportunities presented by For Life . “Second Life presents so many different areas with in which we can work to support the American Cancer Society and with this new format we are given a new avenue with which to approach and encourage participation. " Trader, a leukemia survivor, states. "I look forward to working with the many groups who make up this amazing community. We hope that with the addition of For Life events the Relay For Life of Second Life will increase not only its all important fund raising results, but will bring more and more members of our community in contact with the efforts and programs of the Society and its continuing fight for a cure for cancer".
Stingray Raymaker, the American Cancer Society Staff Partner for Relay for Life in Second Life agrees. “We are so very excited introduce this new fund raising opportunity to Second Life. We are fortunate to have a great volunteer, Trader Whiplash to spearhead this venture into new horizons, and this is a great step forward for both Relay For Life and Second Life. We hope that the For Life concept will help to open new doors for various communities and groups within Second Life to learn, participate and feel welcome to the world of Relay For Life. This demonstrates that there are ways for all types of different communities in Second Life to join the Relay Nation in the fight against cancer. "
The American Cancer Society and the Relay For Life of Second Life recognize the capacity of the For Life program to engage new participants and capitalize on the unique ability of Second Life to host these For Life events. For Life in Second Life welcomes any interest group in Second Life to explore the possibility of hosting their own event. Interested groups can contact Trader1 Whiplash in Second Life (trader@t1radio.com) for program requirements and standards, and additional information.
Wanted: Relay for Life 2010 Video

Relay for Life has become such a big deal, and worthy event in Second Life over the last couple years, that this year is going to be bigger, and better than ever before.
Editorial Clarity and a team of people, are working on the Video, that is set to be shown at the RFL Kick off Party, on March 13th 2010. And as it is aiming to show community get together, we need you!
All we need from you, is a picture, of you and your friends, SL family or business, standing with the Relay For Life Logo or something that clearly represents Relay for Life Second Life, and include each persons name in the picture, when it is sent to Editorial Clarity (editorialclarity@yahoo.com). We will try and put as many of the pictures sent to us, if not all of them, in the video, along with other features included. Every person in each picture and clip, will be credited in the video.
This picture must in some way reflect your support towards Relay For Life in Second Life this year. Be creative, be imaginative, and let’s show the world, what kind of spirit the SL community has got!!
The Logos can either be the Relay For Life official Logo, or the 'Wishing On a Cure' image, which can be found here: http://rflofsl.blogspot.com/.
For more info, IM Editorial Clarity in-world, and dont forget to email the pictures!
Thanks and Appreciation
Coming soon
The Clothing Fair began as a dream three years ago with 34 stores participating in this event for Relay for Life. Since that date, it has grown to over 150 designers over 9 sims and has raised over 11 million Linden Dollars for RFL.
This year is no different. Prepare to be immersed in 8 of the greatest "Fashion Cities of the World" surrounding a center sim patterned after the UN Sculpture Gardens containing sculptures from some of SL's most talented artists.
We have some of the cream of the crop coming together in the fashion world of Second Life bringing designs from all over the world to this virtual shopping experience. Each of these designers dedicate months of time getting ready for this event. They are all committed to raising as much money for Relay for Life as possible.
This year we are again inviting the Live Musicians and DJ's of Second Life to join us. Covering 24/ 7 through-out the fair, fundraising, and letting us all know just what can be found through-out the 9 sims.
The Clothing Fair 2010 promises to be even better than ever, featuring:
Over 150 Clothing Designers
Live Music and DJ's to keep you entertained while you shop
St. Patrick's Day Party with RL Keltic Music performed by LabGraal
Photo Contest
Fashion Shows
Treasure Hunts
And Much Much More. ....
I have given away enough of their secrets. Once again, entry into the fair is free. As the event draws closer, additional details will be announced on the official website: http://slrflclothingfair.blogspot.com/
Special thanks to the Clothing Fair Committee Members, SL- Newspaper , Royal Elite Magazine and the Builders who gave hours of time to this project: Melody Regent and her team from Regent Estates, Mermaidee Juliesse, Seri Writer , Kim Seifert , Viscount Menatep, Luna Barak, Windyy Lane, Izzie Rexen, Tari Landar, and Grace Louden.
Wishing On A Cure – teams’ registration for Relay For Life of Second Life opening soon!
Relay for Life Of Second Life Goes to National Summit

this past weekend to participate in the 2009 Relay For Life Nationwide Leadership Summit.
The Summit is an annual activity bringing together Relay staff and
volunteer leadership for 2 days of training to help each Relay
improve and grow. Attendees from Australia, Canada, the United Kingdom
and South Africa were joined by Second Life as honored guests. The
summit goers attended various workshops designed to arm them with the
newest innovations and ideas, reinforce basic Relay activities and
share individual ideas and successes.
Relay For Life of Second Life was represented by incoming Event Chair
Tayzia Abattoir, co-chair Nuala Maracas and Trader Whiplash. They
were joined there by Staff Partner Stingray9798 Raymaker.
Reuel Johnson, the American Cancer Society's Vice President for Relay
For Life specifically cited Relay For Life of Second Life during his
opening remarks, noting that the virtual Relay had exceeded its
target, raising more than $274,000, had attracted more than 120 teams,
and had over 750 years of survivorship represented on the track during
its opening lap on July 18th.
The avatar of Trader Whiplash, co-winner of the 2009 Spirit of Relay award in Second Life, presented a 3
minute video to the nearly 500 attendees, as part of the Quality portion of the summit.
A highlight of this year’s conference was the induction of longtime
Society volunteer Jeff Ross of North Carolina into the Relay For Life
Hall of Fame. Jeff is an 8 year Relayer who's passion and dedication
to Relay is overshadowed only by his unending passion for people and
life. He has been called upon to speak at Relays all around the globe
and is affectionately known as the Relay Preacher. He joins Dr. Gordy
Klatt, who in 1985 founded Relay For Life by running around a track in
Tacoma Washington for 24 hours raising $24,000 for the Society. Pat
Flynn known as the Mother of Relay, a friend and patient of Dr Klatt
who helped establish Relay as the Society's signature fundraising
event, the late Terry Zahn, a reporter and anchorman from Hampton
Roads, VA who produced a television series called “My Life With Cancer”
as well as 2 nationally-distributed videos encouraging communities to
hold Relay For Life events, and Dr. Bob Brodell who founded the first
Celebration on the Hill to bring Relay For Life to the Capitol, and
helped integrate the Advocacy role into Relay For Life.
For more information about the National Summit please contact Trader1 Whiplash or Stingray9798 Raymaker in world. To take part in the 2010 Relay for Life of Second Life or to stay informed please join SL's RFL Volunteer group.
Relay For Life of Second Life set a new fundraising record

Spirit Of Relay Award 2009
This year the spirit awards were given to two individual that received an overwhelming amount of nominations. This year the spirit award went to the 2009 Chair Fayandria Foley and our mission chair Trader Whiplash. Both of these deserving individuals are cancer survivors themselves and have exemplified the Spirit of Relay for over 4 years by embracing the need to spread awareness of cancer prevention in Second Life.
Spirit of the Relay Day Award for 2009: Awarded to the team and individual that embodies the “Spirit of the Relay”. "Spirit of the Relay" includes an overall performance of the team & Individual, not simply the amount raised. This includes the Relay activities and embodying the One World, One Hope…Relay for Life theme.
Spirit Of Relay - New Team - Relay for Hope
Spirit Of Relay - Returning Team - Passionate Redheads
During the event awards were handed out to different teams and individuals as a way of saying thank you for all their hard work. The following are the teams and individuals who won awards:
2009 Relay For Life Of Second Life Awards
Most Inventive Campsite Fundraising Award
Awarded to the most unique and creative way of fund raising at a Relay campsite
1 Armada Fights Back
2 United Forces Against Cancer
3 New Babbage RFL
Best Theme Decorated Campsite Award
Awarded for all-round design interpretation of the One World, One Hope…Relay for Life theme and sub themes for each Region
1 V-Innovations
2 New Babbage RFL
3 Eternal Beacon
Designer Sim Build - July 18 Relay
Awarded for the design that captures the essence, the reality and scale of the real or imaginary worlds they represent, and truly give us a world to call our own for a brief and unforgettable moment in time.
For over-all atmosphere, ambiance and detail
For the clever way they took difficult requirements and made them into a center piece
For the tasteful and enlightening way of incorporating cancer awareness into at theme
For the best storytelling One World, One Hope…Relay for Life theme
Mars Sim
Build Team Headed by Reitsuki Kojima
Design Team members
Greg Merryman
Elfod Nemeth
Doctor Obolensky
Rip Wirefly
Aeolus Cleanslate
Kaylee Frye
Beq Janus
Kandace Commons
Canolli Capalini
Skusting Dagger
Most Laps walked
Awarded to the person who walked the most laps during the actual 24 Relay hours, as declared on the official Relay Lap Counter
Jaraziah Lowell (23.54 laps)
This year we introduced the Convio fund raising website. This site was an area very similar to the real world relay online donation sites. It gave us the ability to reach beyond SL to our friends, family and co-workers who may want to contribute to your individual or team fund raising.
Top Individual Website (Convio) Fund raising
Jaelle Akula $1,744.38 US dollars
Top Teams Website (Convio) Fund
1) Relay Rockers $3,780.38 US dollars
2) Circle Of Life $2,302.00
3) Eternal Beacon $1,345.53 US dollars
Team Fundraising Club Banners
The Team Fundraising Club has been adapted from the RL Relay's for Second Life and was used in previous SL Relay's in 2005 & 2006. It is based on the total linden dollars a team has raised as of opening ceremonies, and continuing as levels increase during the July 18 & 19, 2009 Relay. This year’s winners we had 17 teams that reach the diamond level by raising over L$1,000,000; they were:
Relay’s Raiders
Goreans for Relay For Life
Relay for HOPE
The All-Stars
Relay Rockers
Friends Fighting Cancer
Passionate Redheads
Indie Rock for RFL
Team Caledon
BOSL Relay Team
Eternal Beacon
Eshi Otawara
The Quest for a Cure
Sail for Life
Relay Hope
The lands of Nor
Relay Wizards for Spunky
We also had 15 teams reach the gold level (L$500,000 – L$999,999); 30 teams reached the silver level (L$100,000 – L$499,999); and 61 teams who reached the bronze level (L$1,000 – L$99,999).
For a full list of the 125 plus teams and their total Linden dollars raised.please go to www.relayforlife.org/
Compassionate Redheads Win 2009 Spirit of Relay Award

Other teammates expressed pride, “Out of a thousand teams, we came out on top!”

The night before the award was announced, at 11 PM on July 31st, there was one last party in the Relay for Life track, a “Blingtard and Destructomania” party. At the Babbage Team’s Mars exhibit, Redheads and possibly people from other teams either dropped or wore objects that filled the air with particles, notably a red rose that filled the air with little hearts. Some then announced it was this moment they were finally taking down their exhibits by “blowing them up.” Others were a little reluctant to take them down, preferring that they stay up in the remaining time the track is up. Lomgren for one left his "Really Wild West" standing, so other Redheads simply blew up items of their own at his exhibit while the place itself remained intact. There were also fireworks going off on places around the track.

Bixyl Shuftan
Relay for Life Music Event



Relay for Life of Second Life is international!
Embargoed to Monday, June 29, 2009
Have you ever seen an invitation to a Relay for Life of Second Life event and shrugged, and walked away, thinking ... ‘Oh, it’s an AMERICAN event’?
Have you ever passed by a fundraising kiosk thinking ‘Why should I donate my Lindens to an AMERICAN cause’?
Well, you’d be wrong, on both counts.
In 2009, local volunteers all over the real world are organizing overnight Relay for Life events to support cancer organizations in: Australia, Brazil, Canada, Denmark, France, Germany, Guatemala, Honduras, Ireland, Jamaica, Japan, Luxembourg, Malaysia, the Netherlands, New Zealand, the Philippines, Portugal, South Africa, Taiwan, and the United Kingdom - as well as in the United States of America.
Relay for Life goes by many names – as ‘Revezando pela vida’ in Brazil, ‘Arrangør af Stafet For Livet’ in Denmark, ‘Relais Pour La Vie’ in france and Luxembourg, ‘Lauf ins Leben’ in Germany, ‘Relevo por la vida’ in Honduras, ‘Samenloop voor Hoop’ in the Netherlands, and as ‘Um Dia Pela Vida’ in Portugal. But all with the same message: Celebrate, Remember, and Fight Back.
And the same holds true for Relay for Life of Second Life. The theme of this year’s event, chaired by Fayandria Foley, is ‘One World, One Hope’. At the latest count, there will be avatars from at least 20 different real world countries walking the track on July 18-19. And, according to Stingray9798 Raymaker, the American Cancer Society’s representative in Second Life, ‘Around 12-15% of all monies raised for Relay for Life of Second Life go towards INTERNATIONAL causes’.
The International Relations Committee of Relay for Life of Second Life is a team of ambassadors from the UK, Canada, Australia, Brazil, the Netherlands, Germany, Sweden, and Norway who are reaching out to the international communities in Second Life to inform them about Relay for Life and invite them to participate. The committee is translating key documents into foreign languages and placing them at international community sims, and there will be an international area and information point at Relay.
If you would like to help, or if you would like to learn more about the international work of Relay for Life of Second Life, please contact: Poppy Zabelin (International Relations Chair) or Rob Chandrayaan (International Relations Co-Chair and Public Relations Co-Chair).
Continued in the RFL section
